Jessica Knurick's Keynote: Unraveling the Food System's Impact on Health (2026)

In a powerful keynote address at the Natural Products Expo West, Jessica Knurick, a renowned nutrition scientist and registered dietitian, shed light on the urgent need for policy changes in our food system. Her personal connection to the issue, having lost her grandfather to cardiometabolic disease, fueled her mission to explore ways to reduce such risks.

Knurick's expertise revealed a stark reality: despite ample evidence supporting the role of nutrition in chronic conditions, the American food system is set up to promote ultraprocessed foods. This contradiction, she argued, is a result of flawed policies and a confusing information environment, particularly on social media.

The Impact of the Food Environment

Knurick emphasized that individual dietary choices are heavily influenced by the overall food environment, including pricing, availability, marketing, and policy. She highlighted how U.S. farm policies and programs like SNAP and WIC can either enable or hinder healthy eating habits for millions of Americans.

"We can either set those systems up for success or failure," Knurick stated. "Right now, we're seeing high chronic disease rates, which suggests our current system is failing us."

She proposed a redesign of the food system to encourage the adoption of healthy behaviors, suggesting that policy changes could make nutritious foods more accessible and affordable.

Navigating Nutritional Misinformation

In today's world, consumers are bombarded with conflicting nutritional information, especially on social media. Knurick pointed out that much of this content is inaccurate or misleading, often driven by algorithms that prioritize fear-based and inflammatory narratives.

"This environment distracts us from the real issues," she said. "Instead of focusing on dietary patterns, we're engaged in debates about 'simple villains,' which do little to improve overall health."

The Role of the Food Industry

As a key player in shaping the food landscape, the industry has a responsibility to enhance the nation's well-being. Knurick encouraged brands to consider the public health impact of their products, from formulation to marketing. She suggested making "nutritionally meaningful improvements" and communicating responsibly about dietary patterns, rather than isolated ingredients or nutrients.

Brands also have a role in advocating for policies that improve food access and affordability, Knurick added.

A Call to Action

Knurick's keynote was a call to action, urging attendees to recognize the power of policy in shaping our food system. By addressing the root causes of dietary choices and the information environment, we can work towards a healthier nation.

"It's time to focus on the bigger picture and advocate for systemic changes that support healthy eating habits for all," she concluded.

Jessica Knurick's Keynote: Unraveling the Food System's Impact on Health (2026)
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